Robert Lasky

Social Goes Hollywood and What That Means for Investing in Media & Entertainment

Posted by in Advertising, Entertainment, Hollywood, Instagram, Investing, Networks, Snapchat, Social Media

Several weeks ago, I discussed how the rapidly evolving digital landscape is changing traditional, and creating new, media and entertainment investment opportunities at Opal’s Family Office & Private Wealth Management Forum. Digital audiences have shifted how and where they consume content, and streaming services have evolved into award-winning production studios. Possibly more important is looking at the consumption habits of younger demographics like Generation Z. This generation is bigger than the baby boomers, they are constantly connected to screens with access to content, and they have new ideas about their…read more

How Apple is About to Reboot the Music Industry

Posted by in Apple, Business, Entertainment, Music, Social Media

It was almost twenty years ago today… While that admittedly doesn’t have the punchy ring of the Beatles’ original, it sets the time nicely for two entities, Apple Computer (still to become Apple Inc.) and Jimmy Iovine, who was already building toward a post-Napster world for the music industry from artist discovery through distribution. But first, a little here and now. Apple’s 2014 acquisition of Beats, co-founded by Iovine and Dr. Dre, may have created the savior the music industry has been looking for since the late 1990s.  Earlier this…read more

Hey Look… Up In The Sky…

Posted by in Advertising, Business, Entertainment, Facebook, Foursquare, Hollywood, Social Media, Twitter

It’s a bird. It’s a plane. No… it’s super… wait a minute. Yay, it’s Conan!!! Over the New York City skyline is a piece of one of this year’s most well thought out cross-channel marketing efforts: a drive to the premiere of Conan on TBS. Flying over the 5 boroughs is a bright orange blimp (that has nothing to do with Nickelodeon). If you see it in the sky, you can check into it using Foursquare, at which time you’ll receive a special Conan “blimpspotter” badge. The badge has no…read more

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The Robert Lasky Daily

Posted by in Social Media, Twitter

Huffington Post got a lot of press for integrating Twitter a while back… and deservedly because they did a nice job. When I saw it, I wanted that too, but without the development time or expense. Paper.li (still technically in “alpha”) offers a similar service, which I’ve been using regularly for about the last six months. Basically, it works like this… You log in and create a profile using your Twitter account Their behind the scenes algorithm parses through the tweets of the people you follow (and it does a…read more

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