Robert Lasky

How Apple is About to Reboot the Music Industry

Posted by in Apple, Business, Entertainment, Music, Social Media

It was almost twenty years ago today… While that admittedly doesn’t have the punchy ring of the Beatles’ original, it sets the time nicely for two entities, Apple Computer (still to become Apple Inc.) and Jimmy Iovine, who was already building toward a post-Napster world for the music industry from artist discovery through distribution. But first, a little here and now. Apple’s 2014 acquisition of Beats, co-founded by Iovine and Dr. Dre, may have created the savior the music industry has been looking for since the late 1990s.  Earlier this…read more

A Christmas Gift From Elon Musk

Posted by in Business, Customer Experience, Elon Musk, Technology, Tesla

  December 25th is generally a day that companies and brands avoid making big announcements… for fear they will be lost in either the noise of the holiday or missed entirely as people “tune out” to be with family and loved ones. But Elon Musk doesn’t do anything by anyone else’s playbook. On December 25th, Elon tweeted the following: This tweet did several things to strengthen both the Tesla and Elon Musk brands: It started a viral swell, setting the Twitterverse of Tesla enthusiasts on fire with speculation of what…read more

Viosk – CMO Club Labs Presentation

Posted by in Business, Technology

  March 25, 2014 — As the Interim CEO of Viosk, I was one of five hand-picked startups invited to present at The CMO Club’s annual Innovation and Inspiration Summit in New York. I am proud to say that Viosk won the event (no that’s not me in the video thumbnail, but the video will start at the beginning of my presentation). The cameraman didn’t cut over to the screen the audience saw during my presentation, so here’s what was on screen: Viosk is a simple to use video creation platform designed to create high-definintion animated business video in…read more

Netflix vs. HBO

Posted by in Business, Entertainment, Hollywood, TV Everywhere

Janko Roettgers published an article “Netflix exec: HBO would have many more customers if it sold online-only subscriptions” earlier this week on GigaOM in response to David Wells’ (CFO of Netflix) statement at a Goldman Sachs conference that HBO should be more like Netflix (read: direct to consumer) to grow. Frankly, it’s not that simple and, coming on the heels of Netflix’s recent original programming award wins, this smells a little like a PR play for Netflix to draw a comparison with HBO, especially as Well’s made another comment (unmentioned in…read more

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Assets or Opportunity: Which Should Drive Growth?

Posted by in Business, Technology

In response to Dave Morgan’s editorial entitled “Assets or Opportunity: Which Should Drive Your Growth Strategy?” at Mediapost, I offer the following… Love the article, but disagree that you can’t say both because it’s about perspective. Parallel it to strategies of war… you have to play to your strengths. If you have assets of value that are worth or in need of protection, you can still navigate new markets to achieve growth, but it’s more likely to be based on a defensive strategy that yields incremental growth. If you’re a…read more

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