Robert Lasky

Social Goes Hollywood and What That Means for Investing in Media & Entertainment

Posted by in Advertising, Entertainment, Hollywood, Instagram, Investing, Networks, Snapchat, Social Media

Several weeks ago, I discussed how the rapidly evolving digital landscape is changing traditional, and creating new, media and entertainment investment opportunities at Opal’s Family Office & Private Wealth Management Forum. Digital audiences have shifted how and where they consume content, and streaming services have evolved into award-winning production studios. Possibly more important is looking at the consumption habits of younger demographics like Generation Z. This generation is bigger than the baby boomers, they are constantly connected to screens with access to content, and they have new ideas about their…read more

Google’s Latest Ad Play: Becoming A Wireless Carrier

Posted by in Advertising, Amazon, Apple, Google, Mobile, Wireless

  Last week, Google finalized a deal to become a mobile virtual network operator (MVNO), offering consumers branded mobile services through a partnership with Sprint. For the uninitiated, a MVNO is essentially any company that buys wholesale mobile services from a physical network operator (ATT, Sprint, T-Mobile or Verizon in the US) and repackages them for retail sale to consumer or business customers. On the surface, this sounds like a pretty straightforward and safe model, especially for a trusted brand like Google, but succeeding as a MVNO is tricky business,…read more

Hulu’s Creating a Phoenix From Someone Else’s Ashes

Posted by in Advertising, Entertainment, Hollywood, Hulu, TV Everywhere

  Hulu already has an interesting position in the market, often airing shows the day after they appear on broadcast television. For consumers who are no longer tethered to broadcast schedules because of time-shifting (DVRs, etc.) or other means, Hulu has become a big piece of the cord-cutting puzzle. While the television industry is known for its impatience with new program franchises taking time to build audiences, there’s relatively little risk for Hulu to leverage the smaller audiences of shows cancelled mid-season considering its non-linear streaming model. Over the past…read more

Hey Look… Up In The Sky…

Posted by in Advertising, Business, Entertainment, Facebook, Foursquare, Hollywood, Social Media, Twitter

It’s a bird. It’s a plane. No… it’s super… wait a minute. Yay, it’s Conan!!! Over the New York City skyline is a piece of one of this year’s most well thought out cross-channel marketing efforts: a drive to the premiere of Conan on TBS. Flying over the 5 boroughs is a bright orange blimp (that has nothing to do with Nickelodeon). If you see it in the sky, you can check into it using Foursquare, at which time you’ll receive a special Conan “blimpspotter” badge. The badge has no…read more

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Daily Cancer – The Flintstones

Posted by in Advertising, Entertainment, Hollywood, Social Commentary

At first, it’s frightening to see The Flintstones so grossly hocking cigarettes, but consider two things: 1. If you do a little research, you’ll find that The Flintstones didn’t originate as a kids program.  It was primetime television’s first successful animated sitcom… allegedly patterned after The Honeymooners. 2. A generation ago the health risks of smoking weren’t a concern.  Big tobacco is banned from TV advertising today, but was much more pervasive and acceptable just a few short decades ago. We have vintage ads on the walls at my company…read more

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